Prime Principal LLC

Your Operations, Handled.

Fractional COO services for real estate teams ready to scale. The systems, training, and operational leadership to turn your team into a machine.

Operational Leadership,
Without the Full-Time Cost

Most team leaders are incredible at selling — but scaling a team is an entirely different challenge. Recruiting, training, CRM systems, lead accountability, transaction coordination — it compounds fast.

As a Fractional COO, I embed directly into your operation to build the systems and culture your team needs to grow. I’ve done it for solo agents and for 150-person teams — the principles are the same, the execution scales. You get executive-level operations leadership at a fraction of a full-time hire, and your agents get the infrastructure to produce.

Four Pillars of
Operational Excellence

01

Fractional COO

I embed into your team as Chief Operating Officer on a fractional basis. Operations management, team leadership, accountability systems, and strategic planning — so you can focus on production.

02

Sales System Architecture

Building complete sales engines: CRM automation, lead routing, speed-to-contact workflows, pipeline accountability, and conversion frameworks that turn your database into closed transactions.

03

Business Infrastructure

Creating the operational backbone every growing team needs: SOPs, onboarding systems, governance documentation, compensation structures, compliance frameworks, and transaction workflows.

04

Team Development

Recruiting, onboarding, and accelerating agents from day one to production. Appointment setting training, roleplay culture, performance leaderboards, and mentorship systems that build a self-sustaining team.

Proven Results,
Documented Impact

These aren’t projections. This is what happens when systems, training, and accountability come together.

$200M+ Team Volume
Operated and led the day-to-day operations behind a high-volume sales team that produced over $200 million in total transaction volume.
Solo Agents to 150+ Person Teams
Built systems at every scale — from solo agents launching their first operation to the largest real estate team in Nevada with 150+ agents and a 200,000-lead database.
70K to 200K+ Leads Activated
Architected, segmented, and monetized lead databases ranging from 70,000 to over 200,000 contacts using smart lists, automated workflows, and multi-channel outreach — turning dormant data into the most cost-effective lead source in each operation.
Agents Producing in 60 Days
Built a proprietary ramp-up process that got new recruits under contract within 30 days and closing deals within 60. Recruited, onboarded, and trained 20+ agents from scratch.
100K+ Touchpoints Executed
Oversaw the execution of 100,000+ multi-channel touchpoints (call, text, email), driving significant increases in conversations, appointments, and conversion rates.
Teams Elevated From the Inside
Embedded into existing teams, built the operational systems, recruited new agents, and increased production across the board — both new and veteran agents. Structured weekly trainings, roleplay culture, accountability leaderboards, and mentorship systems.

How It Works

Three steps from first conversation to operational transformation.

1

Discovery Call

A focused conversation about your business, your goals, and where operations are holding you back.

2

Custom Plan

A tailored operational strategy built around your team’s specific needs, gaps, and growth targets.

3

Execution & Growth

Hands-on implementation. Systems built, teams trained, processes optimized — measured results.

CJ Jones

Former professional football player turned operations strategist. Degree in Business Management. I’ve operated teams that produced over $200 million in real estate transaction volume — building the systems, training the people, and running the day-to-day so teams can scale without the growing pains.

My experience spans the full spectrum: from solo agents building their first systems to the largest real estate team in Nevada — a 150+ agent operation with a 200,000-lead database. CRM architecture, database monetization, agent development, sales system design — this isn’t theory. It’s built from the inside.

Deep platform expertise across the industry’s leading CRMs and lead generation systems — not just setup, but advanced automation, integration, and optimization at scale.

Based in Las Vegas, Nevada. Working with real estate teams nationwide.

$200M+
Team Volume Operated
150+
Agents Led
200K+
Leads Activated
100K+
Touchpoints Executed

Ready to Scale?

Stop letting operations hold your business back. Let’s talk about how a Fractional COO can transform the way your team runs.

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